2 april 2013
"Asian low-cost carriers will dominate the fast-growing low-cost long-haul sector, so if you're going to compete in the future, you have to do like the Asians. You have to be there," he continues, pointing to the importance of cost-cutting.
Mr Kjos' vision - accompanied by statements such as "in Asia, people in aviation have a tenth of the salary in Scandinavia" - has created tension with both pilots, cabin crews and even the government at home, where he has been accused of social dumping, but he insists he has no choice.
"There has to be a reshaping of Western airlines, otherwise we will be outcompeted by the Asians," he says, dismissing his critics.