Preferred Hotel Group launches a sustainable hotel brand, Beyond Green

30. Nov 2020
by Dag Christian Holm

A new hotel brand is born, but this one is different from others. Beyond Green is founded and guided by an inherent passion – to transform travel as a force for good.

Preferred Hotel Group, Inc. is a family-run business that is behind several brands in the travel and hotel industry, including Preferred Hotels & Resorts and Historic Hotels Worldwide. Now they are launching a new – eco-friendly – hotel brand, called Beyond Green.

The innovative brand will debut in 2021, with a global portfolio of over 24 hotels in over 15 countries around the world, from safari lodges in Rwanda, hotels in the USA to castles in Ireland.

Bisate Lodge.

Beyond Green is driven by Preferred Hotel’s commitment to build a better and brighter future for travel in a way that also helps to protect the planet for future generations.

“Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet. Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe that now is the time to go big and be bold as we look to the future of travel” said Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc. earlier in a press release.

Borgo Pignano.

The hotel brand brings together hotels around the world that are committed to delivering the three key pillars of sustainable tourism: environmentally friendly practices that go beyond today’s standards, protect natural and cultural heritage, and contribute to the social and economic wellbeing of the local communities.

The hotels have undergone a rigorous control process, where they must meet more than 50 sustainability indications that are in line with global sustainable tourism standards and the United Nations sustainable development goals. Examples of these are, carbon emission reduction targets, elimination of plastic water bottles, prioritise hiring locally and according to fair wages.

Guests can book stays at the participating hotels from 2021. Click here to see all participating hotels. 

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