Product Launch

Lily of the Valley unveils its Philippe Starck-designed Villa W

One of the world’s most renowned wellness hotels – Lily of the Valley – has enhanced its offering with what is shaping up to be the French Riviera’s most stylish opening this year – Villa W.

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Lily of the Valley - faces the Mediterranean Sea

 

Designed and completed by the legendary French architect Philippe Starck – the standalone Villa W is the perfect luxury bolthole from where six guests - in three bedrooms - can enjoy exclusive use of its facilities. Here they can work-out, swim in a stunning private 17-metre pool, eat healthily, enjoy treatments, or just sit back, relax, and enjoy 180-degree uninterrupted views of the Mediterranean Sea from private terraces. Discretion is Villa W’s watchword.

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The unique 17-metre pool 

 

Lily of the Valley – which opened in 2019 with 52 guestrooms including 14 suites – has become one of the most popular hotels in St. Tropez with its private pristine sand beach – Plage de Gigaro and year-round wellness programmes from weight-loss to fitness-training.

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Plage de Gigaro

 

Residents of Villa W can use any of the facilities in the main hotel – which includes four healthy-eating restaurants and Dr Jacques Fricker’s Shape Club that promotes “optimum health through sport, wellness and clean eating”.

Starck’s imagining of Villa W is bold and industrial while retaining the softness & comfort required in its luxury setting. Along with swathes of concrete, glass and steel, the Villa is filled with natural light, soft light leather sofas, free-standing baths, and dive-into beds – complete with sea views. Villa W comes with a Butler – every guest wish is fulfilled.

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Soft, comfortable and elegant furnishings


Lily of the Valley and Villa W are just 90-minutes – by road – from Nice International Airport. Transfers are also possible from La Môle Airport (St. Tropez) and Toulon-Hyères Airport.

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