Concorde
Founding Member
Launch of Gold Upgrade for One (GUFO) Voucher
Key Message
Gold Executive Club Members can currently earn a Gold Upgrade For Two (GUFT) voucher when they earn 2500 Tier Points and then a second voucher at 3500 Tier Points. Premier Members are awarded 2 GUFT vouchers automatically.
From 06 March 2014 we will be introducing Gold Upgrade for One (GUFO) vouchers so our ECM's can enjoy the full benefit of these vouchers even when they are travelling alone.
Advice for agents
Premier Members will continue to be awarded 2 GUFT vouchers automatically, however can request, via their service centre, that these vouchers are " split" into GUFO vouchers. (This will not be promoted but can be actioned on a reactive basis)
At 2500 Tier Points Gold Members will continue to be awarded a GUFT voucher. Members who have earned a GUFT at 2500 cannot request their voucher to be split into 2 GUFO vouchers
At 3500 Tier Points Gold Members will now be awarded 2 GUFO vouchers and will no longer be awarded a GUFT voucher. Members who have already earned a GUFT voucher at 3500 Tier Points can request, with their service centre, to "split" these into 2 GUFO vouchers. (This will not be promoted but can be actioned on a reactive basis)
At 7,000 8,000 or 9,000 Tier Points GGL members who choose the Gold Upgrade voucher as an additional benefit can choose a GUFT or 2 GUFO vouchers
Previously as all vouchers on a members account were GUFTs the member would select the option to use a voucher and the oldest voucher would be used automatically.
With the introduction of GUFO vouchers an extra step has now been added into the ba.com customer journey where the member has to select which voucher(s) they want to use.
Members can book up to 4 people online, therefore with the introduction of GUFO, possible voucher options include:
4 x GUFOs
2 x GUFTs
1 x GUFT and 2 x GUFOs
Key Message
Gold Executive Club Members can currently earn a Gold Upgrade For Two (GUFT) voucher when they earn 2500 Tier Points and then a second voucher at 3500 Tier Points. Premier Members are awarded 2 GUFT vouchers automatically.
From 06 March 2014 we will be introducing Gold Upgrade for One (GUFO) vouchers so our ECM's can enjoy the full benefit of these vouchers even when they are travelling alone.
Advice for agents
Premier Members will continue to be awarded 2 GUFT vouchers automatically, however can request, via their service centre, that these vouchers are " split" into GUFO vouchers. (This will not be promoted but can be actioned on a reactive basis)
At 2500 Tier Points Gold Members will continue to be awarded a GUFT voucher. Members who have earned a GUFT at 2500 cannot request their voucher to be split into 2 GUFO vouchers
At 3500 Tier Points Gold Members will now be awarded 2 GUFO vouchers and will no longer be awarded a GUFT voucher. Members who have already earned a GUFT voucher at 3500 Tier Points can request, with their service centre, to "split" these into 2 GUFO vouchers. (This will not be promoted but can be actioned on a reactive basis)
At 7,000 8,000 or 9,000 Tier Points GGL members who choose the Gold Upgrade voucher as an additional benefit can choose a GUFT or 2 GUFO vouchers
Previously as all vouchers on a members account were GUFTs the member would select the option to use a voucher and the oldest voucher would be used automatically.
With the introduction of GUFO vouchers an extra step has now been added into the ba.com customer journey where the member has to select which voucher(s) they want to use.
Members can book up to 4 people online, therefore with the introduction of GUFO, possible voucher options include:
4 x GUFOs
2 x GUFTs
1 x GUFT and 2 x GUFOs