For discerning travelers, maintaining a consistent fitness regimen on the road is a challenge—one that Westin Hotels & Resorts now elegantly solves with its exclusive partnership with FitStar by Fitbit.
Recognizing the increasing demand for comprehensive wellness solutions among luxury travelers, Westin—under the Starwood Hotels & Resorts umbrella—has introduced the FitStar by Fitbit app, delivering bespoke in-room fitness experiences tailored to busy jetsetters.
This innovative app features expertly curated exercise routines from leading fitness professionals, alongside adaptive workouts that intelligently adjust to guests’ individual fitness levels, ensuring a personalized approach to well-being.
Brian Povinelli, Global Brand Leader at Westin, shared: “Since establishing our well-being focus, we've witnessed a surge in guest interest for digital wellness tools, particularly as wearable technology like Fitbit continues to transform personal health. FitStar by Fitbit empowers our guests to seamlessly integrate effective workouts into their travel schedule, wherever they are.”
Among the app’s signature offerings is the “Stay Fit with Westin” session, crafted by National Running Concierge Chris Heuisler. This routine specifically targets the physical stresses of frequent travel, utilizing bodyweight exercises that require no equipment—ideal for the modern traveler seeking flexibility and convenience.
Mike Maser, Co-Founder of FitStar by Fitbit, noted, “FitStar’s mobile workouts are the perfect solution for travelers—efficient, on-demand sessions that fit any itinerary.”
As part of Westin’s renowned Well-Being Movement, the brand now boasts close to 200 Running Concierges worldwide, leading guests on invigorating group runs through iconic cityscapes, tranquil shores, and picturesque countryside routes, enhancing the guest experience with local insights and expert guidance.
Enhancing the wellness offering, Westin’s Gear Lending program—powered by New Balance—allows guests to borrow premium athletic shoes and apparel for the duration of their stay, removing the hassle of packing bulky workout gear.
Currently, the FitStar Personal Trainer app is available across many of Westin’s 200+ global properties. Guests are invited to experience a complimentary 30-day trial, making it easier than ever to prioritize fitness during their travels in 2025.
Westin continues to elevate the guest experience with its Gear Lending Program in partnership with New Balance, ensuring wellness is always within reach.
