W Seattle reveals renovation
Starwood’s W Seattle has unveiled the results of its multi-million dollar renovation.
Inspired by the hotel’s dynamic Pacific Northwest location, all 415 guest rooms and nine stylish suites of the downtown hotel have been redesigned, completing the multi-phase renovation that included the hotel’s signature Living Room (the W brand’s take on the traditional hotel lobby), Trace restaurant and state of the art meeting spaces. In a nod to the city’s reputation as one of the defining music capitals of the world, the W brand also recently announced that W Seattle will soon be home to the first W Sound Suite in North America, a private music studio and writer’s room for professional recording artists, studio musicians, as well as hotel guests, to record in style while on the road.
Inspired by Seattle’s history of aviation and local natural beauty, W Seattle serves as the setting where “backpacks and briefcases mix and mingle.” Illustrating these influences are design details such as each room’s 'lodge wall', printed with a 3-D log-cabin pattern backlit by LED lights; cockpit-inspired desk lighting; and, in the lobby, a DJ booth crafted from an airplane turbine.
Newly reimagined guestrooms give the impression of “‘urban lodges.” The colour palette is derived from the blue hues of Seattle, with pops of purple, teal and yellow gold incorporated into a grey canvas inspired by the city’s infamously moody skies.
“W Seattle is an iconic part of the city’s social scene; a place for guests to relax and enjoy the W brand’s signature cocktail culture and somewhere for locals to let their hair down,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. He went on to say that the renovation of W Seattle is part of an overall W brand strategy to continue investing in North America, and that demand for the W brand in the US and abroad is “as hot as ever.”
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