The world’s first Radisson RED

24. Apr 2016
by BusinessClass

The first Radisson RED hotel has opened. Located in Brussels, the new hotel is Carlson Rezidor's "new lifestyle select brand inspired by the ageless millennial mindset.“

Radisson RED offers a “new hotel philosophy” and is inspired by “art, music and fashion,” a press release reads. Judging my the photos we have seen of the concept’s first property, it certainly does not look like traditional Radisson hotels. In addition to the Radisson Red in Brussels, Carlson have revealed plans for 14 other properties in Europe and the rest of the world.

The concept is primarily aimed at the younger generation, who seek a “DIY, customisable experience driven by technology.” This means a few surprises during your stay and a slightly unusual hotel experience. In recognition of the “increasingly important role that technology plays in facilitating the best of everyday life – home or away," the hotel will offer fast, reliable and free WiFi throughout, said Wolfgang M. Neumann, President & CEO of The Rezidor Hotel Group.

All employees of the hotel have been recruited via social media, through a search for people with both a sharp personality and the ability to provide quality service. Located in the centre of Brussels, not far from the European Parliament, the hotel has 149 rooms, each with large windows and a new and compact bed. In each room there is a TV (55 inches), a desktop that can be folded away if you do not need it, a minibar and a spacious bathroom. Eric De Neef, Chief Commercial Officer of The Rezidor Group, continued, “Today is a great day for us! We are tremendously proud to open the very first Radisson Red hotel in Brussels, Belgium. It is a clear statement of our trust and commitment to the European capital, whose love for fashion, music and art has inspired us to create a stunning addition to this great city. The entire Radisson Red cast is thrilled and all set to showcase a whole new hotel experience to the world.” The hotel is operated by The Rezidor Hotel Group, which is also headquartered in Brussels. The brand currently has 14 additional hotels under development worldwide. Next time we are in Brussels, we look forward to checking it out and and looking closely at the new Radisson RED concept.

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