Sheraton to debut in Mecca
Starwood is to expand its presence in the Kingdom of Saudi Arabia with the signing of a new Sheraton in the holy city of Makkah (Mecca).
Sheraton Makkah Jabal Al Kaaba is scheduled to open by the end of the year with a location close to the new expansion of the mosque. It will provide guests with special access and views of the holy Haram.
“Makkah has been a particular focus for Starwood growth, with Sheraton being one of three brands to make its entrance into the market in the next year,” said Michael Wale, President, Starwood Hotels & Resorts Europe, Africa and Middle East. “The property will offer pilgrims the Sheraton brand’s renowned world-class service and a comfortable hospitality experience in the holy city.”
Sheraton Makkah Jabal Al Kaaba will feature 414 rooms and branded service apartments, all outfitted with the Sheraton brand’s signature amenities and services. The hotel will also offer four dining experiences, as well as ample meeting and events space.
Neil George, senior vice president of acquisitions and development at Starwood Hotels & Resorts, Africa and Middle East, said: "Saudi Arabia remains one of our strongest growth markets in the region and we are on track to more than double our presence in the country in the next three years.
"With the growth of religious travel into Saudi Arabia, there continues to be a strong demand for hotels within the holy city and Starwood is in an enviable position with a pipeline of more than 3,000 new rooms in addition to 1,200 existing rooms in this market."
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