As of June 2025, SAS and the iconic Grand Hôtel Stockholm have unveiled a premium partnership, enhancing the EuroBonus loyalty experience for discerning travelers. This collaboration allows EuroBonus members to earn valuable points with every stay at the Grand Hôtel, blending aviation and five-star hospitality for a seamless luxury journey.
EuroBonus members now receive 700 points per night at the Grand Hôtel, with tiered rewards tailored to each membership level. Elevated benefits await those with Silver, Gold, and Diamond status, ensuring every stay is both rewarding and memorable.
Silver and Gold EuroBonus members enjoy complimentary access to the renowned Nordic Spa & Fitness, an oasis of tranquility in central Stockholm. For Diamond members, the advantages are even more exclusive: earn one EuroBonus point for every Swedish Krona spent at the hotel, benefit from a 15% discount on direct online bookings, premium room upgrade opportunities, and complimentary gourmet breakfasts in the hotel’s Michelin-starred restaurant.
Since autumn 2024, guests have also been able to redeem EuroBonus points for stays at the Grand Hôtel, with exclusive member-only offers available throughout the year. This integration reflects the growing trend of loyalty programs bridging travel and hospitality, offering members curated experiences across both air and ground.
“Our EuroBonus members deserve the very best, and this partnership with Grand Hôtel Stockholm delivers just that,” says Nils Lindhe, head of EuroBonus. “EuroBonus has evolved into a comprehensive lifestyle program, rewarding loyalty both in the air and on the ground.”
Pia Djupmark, CEO of Grand Hôtel Stockholm, adds: “We are delighted to welcome SAS EuroBonus members and to offer them a truly grand experience. This collaboration is a testament to our commitment to exceptional service and unforgettable stays.”