Johnnie Walker House opens at Amsterdam’s Schiphol Airport

Following successful airport launches in Singapore, Mumbai and Taiwan, the Johnnie Walker House Amsterdam Airport Schiphol is designed to “inspire travellers by bringing to life the history, provenance and pioneering spirit of the Johnnie Walke brand.” The facility, which has been launched by Diageo Global Travel together with Schiphol Airport Retail, features highly skilled and knowledgeable whisky ambassadors, as well as a luxurious gallery/museum and private bar. Guests will able to explore the craftsmanship and quality of Johnnie Walker through a “unique sensorial journey” - with opportunities to touch, taste and smell the elements that make up the famous blends.

Johnnie Walker House Amsterdam Airport Schiphol The luxury whisky house is spread over two stories and features copper, water, barley, peat and oak in its design. Key features include a 'whisky constellation wall' dedicated to the Johnnie Walker art of blending, and a 'flavour wall' showcasing the meeting of science and art in the blending process. Guests also have the opportunity to purchase select tasting sessions in the private, luxury bar and lounge located on the first floor - open year-round to Johnnie Walker House members - and to purchase Johnnie Walker House exclusive products that are not available anywhere else.

Doug Bagley and Kay Spangery open the Johnnie Walker House Amsterdam Airport Schiphol Commenting on the opening, Doug Bagley, Managing Director at Diageo Global Travel, said: "Over the past few years, we've had exceptional success and fantastic consumer feedback from our Johnnie Walker House openings in airports across Asia. Now we are bringing this unique experience to Europe for the first time, and we're confident it will similarly surprise and delight consumers in this market. Our aim is to immerse visitors in something totally different from the norm in travel retail, giving them an exclusive insight into the Johnnie Walker story and access to some of the world's finest Scotch Whiskies." Managing Director of Schiphol Airport Retail, Peter-Jan Rozenberg, added: "The Johnnie Walker House Amsterdam Airport Schiphol is a fantastic addition to Lounge 2 and a great opportunity for both whisky lovers and novices alike to learn more about the world's bestselling Scotch in an unique luxury lifestyle environment with ultimate customer service.” To celebrate the opening of the House, a limited edition Johnnie Walker House Blue Label Casks Edition - Schiphol Limited Edition, is available exclusively to visitors. Illustrated by local artist Merjin Hos, the bottle shows the iconic Striding Man travelling from Scotland to Schiphol in a large wooden clog surrounded by iconic tulips, windmills and bicycles.