Finnair introduces new business class amenities by Marimekko and L:A Bruket
With the launch of its new service between Helsinki and Los Angeles on March 31
st
, Finnair continues its longstanding partnership with Finnish design house
Marimekko, and
introduces a range of new amenities for business class passengers. The amenities will be rolled out for all trans-continental flights on Airbus A350 and Airbus A330 aircraft. They are designed to complement the new sleep textiles in Finnair’s long-haul business class
.
The amenity kits
and eye shades
feature
four
different
Maija Isola designs
from the 1960s -
Rautasänky
, Joonas,
Jenkka
and
Pieni
Melooni
, with each pattern in two different
colourways
.
A jacquard
w
eave technique brings
dark blue together with a second color in each of the eight combinations, for a premium look with a collectible feel. Finnair will introduce t
wo
new designs a
t a
time, changing them for another two every six months.
"We wanted to introduce more patterns more often, so there is something
new and
fresh for our frequent flyers," says
David Kondo
, Head of Cabin Interior Development at Finnair.
"Th
e new kits have
also
been sized so they can live on after the flight for a variety of uses
."
As sleep is such an important part of the business class experience, Finnair has also
upgraded
the
business class
eye shades with
soft-touch fabric
and
higher-quality straps
. The ear plugs in the kit are more effective too.
Each new amenity kit comes wrapped in a cardboard band – instead of plastic – with a QR code that customers can scan
with a personal mobile device
to read more about Isola's inspiration for the patterns
. The information is provided in a range of languages and can be accessed inflight via the Nordic Sky Wi-Fi portal.
Sustainability in all its forms is key for Finnair, and environmental considerations have
played a big
part
in the
product design of the new amenity kits as well.
The toothbrush is made from bio-plastic containing cornstarch, and plastic wrapping
s for the earplugs
have been replaced with wax paper.
In addition, the n
ew business class slippers are a
Nordic-style
design
made entirely from recycled PET plastic bottles. As with the amenity kit, each new pair of slippers comes wrapped in a cardboard band instead of
the previous
plastic packaging.
With these changes, Finnair
will be a
ble to
reduce plastic waste by almost 4,500 kg per year.
Finnair
also provides
an on-demand concept for some of the less commonly used amenity items,
including
razors, socks and comb
s. Memory-foam pillows are
available on demand
too, along with shawls made of
a
modacrylic-wool-blend with a soft and warm feel
.
The new amenity kits
will
have products from
L:A
Bruket
– the natural and organic skincare brand from Sweden.
Each amenity kit
include
s
aluminum tube
s
of
almond-coconut
lip cream and
a
chamomile-lavender
facial hydrator
from
L:A
Bruket
.
Finnair will also offer L:A Bruket
hand soap and hand cream
in its
o
n-board business class lavatories, as well as
L:A Bruket
products
in
its
airport lounge bathrooms
and shower suites.
Scents of cucumber-mint, lemongrass and grapefruit leaf
have been chosen to help customers feel
refreshed and invigorated.