Turkish Airlines has launched its sustainability brand ‘Tomorrow On-Board’ with a special event at the carrier’s hub, Istanbul Airport.
In line with ‘Tomorrow On-Board’, the event featured a display of sustainable in-flight products and services, along with an exhibition of items made from repurposed aircraft parts.
The Turkish national flag carrier’s sustainability brand, ‘Tomorrow On-Board’, conveys the scope of its future goals and aims to present its vision to passengers and investors as part of the corporate culture.
‘Tomorrow On-Board’ was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to participate in sustainability initiatives. ‘Tomorrow On-Board’ will serve as a brand guiding all the company’s sustainability practices and communication efforts.
To mark the launch, an exhibition titled “41.2607° North and 28.7424° East” was revealed, showcasing a curated selection of artworks, including paintings, sculptures, and installations by four different artists to welcome visitors for two weeks at Istanbul Airport.
The artworks, created by artists by recycling items such as parts from a decommissioned aircraft, flight crew uniforms and bags, interior cabin carpets, and seat fabrics, emphasise the goal of a better world.
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