ITA Airways ushers in a new era of refined Italian travel with the debut of sophisticated designer uniforms, an exclusive Hangar Lounge at Rome Fiumicino Airport, and the introduction of the Airbus 320neo featuring bespoke interiors by renowned automotive designer Walter De Silva.
The airline's partnership with esteemed Italian fashion house Brunello Cucinelli has resulted in a striking new uniform collection, offered as a gesture of creative generosity by the designer himself. The men's uniform features sharply cut trousers and a distinctive one-and-a-half-breasted blazer, while the women's options include a tailored jacket paired with either trousers or a skirt, blending timeless elegance with contemporary Italian flair.
Embracing sustainability, ITA Airways has launched an "art wears sustainability" project, collaborating with emerging artists from top Italian design institutes. Retired uniforms are being imaginatively repurposed into unique art installations, reinforcing the airline’s commitment to eco-conscious luxury.
Since its inception in 2020 following the transition from Alitalia, ITA Airways has rapidly expanded its premium ground offerings. The new Hangar Lounge—its fourth globally and third at Rome Fiumicino—reflects this ambition.
Occupying 980 square meters within the airport's Schengen zone, the Hangar Lounge offers capacity for up to 150 discerning guests. Facilities include gourmet hot buffet selections, a mixologist-staffed cocktail bar, ergonomic Poltrona Frau seating, private shower suites, fully equipped work zones, and an exclusive VIP meeting room. The lounge welcomes eligible travelers daily from 06:00 to 23:00, with paid access available to ITA Airways ticket holders seeking an elevated pre-flight experience.
In the air, ITA Airways has introduced an Airbus A320neo dedicated to Olympic medalist Carolina Kostner. Designed by Walter De Silva, the cabin's ambiance is defined by refined materials and a soothing palette, prioritizing comfort, understated luxury, and Italian artistry at every touchpoint.
CEO and General Director Fabio Lazzerini has reaffirmed ITA Airways' vision to champion Italian excellence in global aviation, highlighting the new Hangar Lounge as a cornerstone of the airline’s dedication to delivering an authentically Italian, world-class journey for premium travelers.
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Image credits - ITA Airways
