Travelers flying between London and New York in British Airways’ Club World now enjoy an upgraded sleep experience, thanks to a partnership with The White Company, delivering exclusive bedding and amenity kits designed for restorative rest at 35,000 feet.
Business class guests on this flagship transatlantic route are welcomed with premium bedding and thoughtfully curated amenity kits, part of British Airways’ ongoing multi-million-pound investment in Club World’s in-flight experience.
Carolina Martinoli, Director of Customer Experience at British Airways, shares: “Our commitment to guest comfort is unwavering. The new sleep amenities, crafted with input from frequent flyers and our cabin crew, are tailored to ensure passengers disembark feeling refreshed and rejuvenated.”
The White Company has created, exclusively for British Airways, an oversized plush pillow with a crisp, high-thread-count cotton pillowcase, offering superior in-flight comfort and support for restful sleep.
Additional touches include a chic day cushion—doubling as lumbar support for work or leisure—a luxuriously soft blanket edged with satin, a bespoke high-quality duvet, and a padded mattress topper, all working in harmony to deliver a hotel-quality sleep environment in the sky.
Martinoli adds, “Our research consistently highlights the top priorities for our premium travelers: outstanding food and beverage offerings, exceptional service, and the ability to get genuine rest on board.”
The Club World amenity kit, housed in a signature White Company pouch, features selections from the brand’s ‘Restore & Relax Spa Collection.’ Every product is hand-picked to combat the dehydrating effects of long-haul travel, providing nourishment and relaxation throughout the journey.
This exclusive bedding collection by The White Company has now been fully implemented across British Airways’ long-haul Club World cabins, reflecting the airline’s dedication to consistent quality and passenger well-being in 2025.
In parallel with these enhancements, British Airways has also introduced the First Wing at Heathrow, offering direct security and lounge access for premium guests, and has continued to upgrade its global lounge portfolio with refreshed interiors and elevated services.
