BusinessClass — Born in Norway

BA brings summer treats to Business Class, First Class and Premium Economy

Varun Sharma Varun Sharma Jul 6, 2023
BA brings summer treats to Business Class, First Class and Premium Economy

This summer, British Airways elevates the inflight experience with a suite of seasonal offerings tailored for its premium travelers. Passengers flying from London Heathrow and London Gatwick can look forward to a curated array of summer-inspired treats, including complimentary artisanal ice cream and sparkling beverages in World Traveller Plus, refreshed gourmet menus, and enhanced inflight entertainment options. 

Throughout the season, guests in World Traveller Plus (Premium Economy) on all daytime departures before 17:00 (UK time) are treated to complimentary Jude’s ice cream, a celebrated British brand sourced from Hampshire—just under an hour from Heathrow. Flavour selections have expanded for 2025, now featuring creamy vanilla, strawberries & cream, rich chocolate, and the ever-popular salted caramel.

In addition to these sweet touches, British Airways has reinstated sparkling wine as part of its elegant pre-departure ritual in World Traveller Plus, ensuring every journey begins on a celebratory note. 

Business Class guests in Club World are invited to indulge in a glass of the acclaimed Balfour Rosé de Noirs, an exclusive English sparkling wine crafted entirely from red grape varietals, delivering a light and refreshing profile ideal for summer travel. This bespoke blend is produced in partnership with British Airways and reflects the airline’s commitment to championing local vineyards.

For the ultimate First Class experience, British Airways introduces a refined rosé—Rock Angel—crafted by Château d’Esclans. This sophisticated wine, renowned for its structure and subtle oak, joins the airline’s premium wine program for the first time. Passengers on select short-haul routes can also savor Château d’Esclans’ iconic creations via the reimagined High Life Café, formerly known as Speedbird Café.

To complement these beverage enhancements, all premium cabins will feature seasonal menus through September. First Class diners can anticipate elegant starters like prawn cocktail, expertly grilled Atlantic halibut, and a quintessentially British berry bread and butter pudding. 

World Traveller Plus guests are treated to vibrant calamarata pasta and a delicate raspberry panna cotta—showcasing fresh, summer flavors.

On the entertainment front, British Airways debuts a dedicated 'Summer Escapes' category within its inflight entertainment, featuring the latest family-friendly blockbusters and a new 'Women in Sport' collection, curated to coincide with this year’s major summer sporting events. These updates are part of the airline’s ongoing investment in enhancing the onboard experience for discerning travelers.

British Airways Business Class

British Airways’ Business Class, known as Club Europe and Club World, is renowned for delivering a sophisticated, seamless journey. Travelers benefit from priority check-in, expedited security screening, and access to serene lounges—each offering gourmet cuisine, premium drinks, and comprehensive business amenities.

During our recent flights, Club World’s lie-flat seats provided exceptional privacy and comfort. Amenities include plush bedding by The White Company, curated international menus highlighting seasonal, locally sourced ingredients, and a globally recognized wine and spirits selection. Each seat is equipped with a large high-definition entertainment screen and industry-leading noise-cancelling headphones for an immersive experience. 

On select international routes, Club Suites redefine premium travel, offering direct aisle access, sliding privacy doors, enhanced seat controls, ultra-fast Wi-Fi, and a next-generation entertainment system showcasing the latest film and TV releases.

Explore our in-depth review of British Airways Club World and Club Europe Business Class

Discover our full analysis of British Airways First Class

See our comprehensive review of British Airways World Traveller Plus (Premium Economy)

Start planning your next luxurious journey with British Airways: 

Businessclass compares premium flight options across hundreds of travel sites for the best fares.  Businessclass also sources top hotel deals at the world’s leading luxury properties.