Air Canada is redefining its luxury travel offering by rolling out a suite of sophisticated enhancements to its soft product portfolio, spanning onboard services, airport lounges, and ground experiences for premium travelers.
Signature Class guests are now welcomed with a curated selection of pre-departure beverages, complemented by a revitalized hot towel ritual and personalized coat check. International Signature travelers enjoy exclusive amenity kits designed in partnership with Acqua di Parma, featuring their latest skincare essentials, dental care, plush socks, noise-reducing earplugs, and a silky eye mask—all elegantly presented in a premium designer pouch.
Passengers flying Premier Rouge and Premium Economy classes can now enjoy complimentary high-speed Wi-Fi on an expanded range of routes, following a fleet-wide rollout in early 2025. Inflight entertainment has been upgraded with a 25% increase in content, including real-time Live TV for breaking news and sports, seamless Bluetooth audio connectivity, and panoramic external camera feeds to elevate the onboard experience.
On the ground, Maple Leaf Lounges throughout North America have debuted an elevated beverage program, spotlighting a rotating selection of six distinguished Canadian wines, as well as sparkling and seasonal rosé options. Full buffet service has been restored at all major hub lounges, with an expanded menu featuring fresh salads, international favorites, and signature Canadian dishes. During peak hours, Super Elite and Business Class members benefit from expedited access lanes for a seamless lounge entry experience.
Signature Class guests connecting through Vancouver International Airport are now offered the renowned Air Canada Chauffeur Service, previously exclusive to Toronto Pearson. Travelers are transferred directly from aircraft to lounge in state-of-the-art electric or plug-in hybrid Porsche vehicles, including the latest Taycan, Panamera, and Cayenne models—delivering an unmatched arrival experience.
As the nation’s flag carrier and a founding Star Alliance member, Air Canada serves 69 international cities, 47 U.S. destinations, and 50 domestic airports, maintaining its reputation for excellence and innovation in premium air travel.
