Hermès and Apple unveil AirTag accoutrements
In an inspired partnership, Apple and Hermès introduce an exclusive set of finely crafted leather accessories tailored for Apple’s acclaimed AirTag, elevating the art of travel security into a statement of sophisticated style.
Apple’s AirTag, a sleek, coin-sized tracker, empowers travelers to monitor their valuables—from designer luggage to everyday essentials—using the intuitive Find My app. The AirTag’s seamless integration with Apple’s ecosystem and global Find My network ensures peace of mind for discerning globetrotters.
Hermès’ latest accessories for AirTag—a refined bag charm, elegant luggage tag, and classic key ring—are meticulously constructed from Fawn Barenia calfskin. The bag charm is also available in vibrant Orange Swift and Blue Swift calfskins, while the key ring is offered in Blue Swift as well. Each piece demonstrates Hermès’ renowned attention to detail, offering both visual allure and exceptional functionality. The AirTag nestles perfectly within these accessories, which are lightweight, resilient, and designed to withstand the rigors of modern travel. AirTag’s IP67 rating guarantees dust and water resistance, and its discreet integrated speaker emits a distinct chime when located via the app.
The synergy between Parisian luxury house Hermès and Silicon Valley innovator Apple has flourished for over a decade. Their initial collaboration—a bespoke leather iPad case—set the tone for many future projects, including the highly sought-after Apple Watch Hermès editions. Each co-branded release has garnered accolades for its fusion of cutting-edge technology and timeless French craftsmanship.
The Hermès for Apple AirTag accessories continue to set benchmarks in their category, winning praise from design critics and frequent travelers alike.
Pricing for these exclusive pieces reflects their artisanal pedigree: the Hermès AirTag bag charm is priced from 299 €, the key ring from 349 €, and the luggage tag from 449 €. These coveted accessories are available through Apple’s official site, Hermès online boutique, and Hermès flagships worldwide.

