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Brand Partnerships

Kempinski Hotels and Salvatore Ferragamo unveil a new partnership

24. May 2021

by Varun Sharma

The international hospitality group and one the world’s foremost luxury goods brands has announced a collaboration that will see exclusive Ferragamo products available to Kempinski guests.

Several projects will mark the partnership: Ferragamo perfumes and home fragrances will be available on Kempinski e-commerce platforms, and Kempinski will offer top clients access to dedicated events in nearby Ferragamo boutiques. 

In addition to these guest-focussed initiatives, the two companies have unveiled a special product for the Lady in Red. Any guest at a Kempinski property cannot help but notice these brand ambassadors who don stunning red uniforms. The Lady in Red is the ultimate concierge/guest relations/butler service and Salvatore Ferragamo has produced an elegant pair of red Vara shoes for each of them. 

The two companies also pursue a common environment-focused approach. Under their collaboration, all Ferragamo hotel amenities will be made in Italy out of 100% recycled plastic.

Kempinski has partnered with Clean The World, an organisation that collects and recycles soap bars and bottled amenities discarded by the hospitality industry, to distribute them – together with other donated hygiene products – to disadvantaged communities worldwide.

“We are proud to be partnering with Salvatore Ferragamo. The understanding of luxury with a relentless focus on craftsmanship and quality, the family-based roots, and the European flair are key values celebrated by both brands and definitely pave the way to a strong, long-term relationship,” said Benedikt Jaschke, Chief Quality Officer and Member of the Management Board of Kempinski Hotels.

“Kempinski Hotels are a perfect partner for us. We are delighted to take off on this forward-looking journey together with a partner who is highly respected for its competence in managing luxury experiences across the globe,” said Micaela le Divelec Lemmi, CEO of Salvatore Ferragamo. “Our collaboration leverages our common values with the aim at creating a full customer centric journey, offering quality and craftsmanship packed in a superlative customer proposition.”