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Marriott International has announced it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
Starting in August 2018, the unified loyalty program will see members earn more points faster than under the prior program – on average, 20% more points for every dollar spent, says Marriott.
Additionally, for the first time, members will be able to book stays and earn or redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries and territories.
The Moments experiential platform is also expanding, with more than 110,000 experiences in 1,000 destinations now available. These include must-see attraction tickets and tours to once-in-a-lifetime events such as the new bespoke Moments Live event series.
“We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programs,” said David Flueck, Senior Vice President of Global Loyalty, Marriott International.
“We hope to inspire our members whatever their travel passion, whether it is resorts featuring overwater bungalows, peaceful secluded island settings, ski-in / ski-out mountain resorts, towering hotels with picture-worthy views or even former palaces converted into hotels,” he continued.
Beginning in August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio.
The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on under the new set of unified benefits until a new program name is introduced in 2019.
Also beginning in August, travellers will have the ability to book stays across the entire portfolio for the first time on Marriott.com, SPG.com and the Marriott and SPG apps, or by contacting customer engagement centres.
Benefits of the unified program will include the opportunity for members to achieve elite status and earn points faster; an easier process to simpler to redeem points; and more mobile features; and a new co-brand credit card.
In the coming months, Marriott will provide members with information about how and when in August they can begin combining their loyalty accounts.
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