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- London-based Acumen Design Associates has designed cabins for every major airline on the planet
- MailOnline Travel sat down with its CEO, Ian Dryburgh, and Mike Crump - its Brand Experience Director
- They revealed why economy class is hard to transform - and the lengths they go to while designing new seats
Acumen's products include Etihad’s stunning A380 hotel suite-style ‘Residence’ apartments,
a flatbed business class seat launched by United, amazing new ANA cabins featuring a first class with 43in TV screens and snazzy new cabins for JetBlue.
Acumen is also behind business class seats for American, Delta and Air France and first-class seats for Cathay Pacific, Thai Airways and China Eastern.
Inside Acumen, which is behind some of the best airline cabin designs in the world | Daily Mail Online