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The Maldives will be the first country in the world to launch a loyalty programme

Henrik Hanevold Henrik Hanevold Oct 16, 2020
The Maldives will be the first country in the world to launch a loyalty programme

The Maldives will be the first country in the world to launch a loyalty programme

Traditionally, loyalty programs have been synonymous with airlines and global hotel groups. The Maldives, however, has redefined this landscape by launching Maldives Border Miles—the first-ever nationwide loyalty initiative for international visitors.

While the Maldives has long been considered a dream destination for many, this innovative program caters to repeat visitors seeking elevated experiences. Maldives Border Miles features a sophisticated three-tier structure: Aida (Bronze), Antara (Silver), and Abaarana (Gold), each unlocking progressively exclusive rewards.

 

Members accrue points with each entry into the country, and bonus points are awarded during special events or holidays. As participants ascend the tiers, they enjoy enhanced privileges—ranging from expedited airport services to curated VIP experiences. The program’s structure mirrors the best practices of luxury travel loyalty schemes, offering a compelling incentive for return visits.

Since its full rollout, Maldives Border Miles has published additional details: tier benefits may include complimentary lounge access, priority immigration, and exclusive invitations to local cultural events. Collaboration with select luxury resorts and airlines is also underway, aiming to make point redemption for upgrades and amenities seamless.

With the Maldives home to some of the world’s most acclaimed resorts, this program further cements the nation’s status as a leader in experiential, high-end tourism. Frequent travelers can now enjoy a new layer of personalized service and recognition with every visit to this island paradise.