The Ritz-Carlton launches new brand 'voice'
The Ritz-Carlton has unveiled a newly designed brand logo and brand ‘voice’, both of which will be implemented across all guest touch points over the next year. The move aims to “clarify, simplify and amplify the luxury brand’s identity”. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the famous lion and crown.
The Ritz-Carlton's new image features redesigns of the lion, the crown and the brand's signature colour.
The Ritz-Carlton new logo and colour
Hervé Humler
, President and Chief Operating Officer, The Ritz-Carlton Hotel Company L.L.C. and one of the brand founders, said: “Today we celebrate a defining moment in the legacy of The Ritz-Carlton with an updated brand logo, and a new blue. We believe as an iconic brand that it is our responsibility to provide thought-leadership to drive change in the luxury and hospitality arena.”
The Ritz-Carlton new brand 'voice' The Ritz-Carlton has made significant changes and developed several very successful brand extensions over the last decade, and are also the largest provider of luxury spas in the United States and one of the largest providers of luxury meeting and conference space in the world.
Ed French
, Chief Sales and Marketing Officer for The Ritz-Carlton, said: “as a brand that aims to lead the way for luxury, we didn’t wait for emphatic data to tell us there was a problem to fix. Instead, we took a leadership point of view and conducted global studies, not on where luxury has been, but where it is going – to shine a light for the others to follow.” https://www.youtube.com/watch?feature=player_embedded&v=7_uU2e2xEy4 According to The Ritz-Carlton, the new brand voice “represents a more modern understanding of legacy. While rooted and inspired by the past, it has purpose and meaning in the present.”
