Hyatt launches new upscale brand

The Unbound Collection by Hyatt will feature unique and independent hotels across the globe, including new and existing upper-upscale and luxury properties that will “maintain a distinct character while providing guests and owners Hyatt’s award-winning customer loyalty program, robust operational and marketing resources and trusted, quality brand,” Hyatt said in a press release. Hyatt describes the properties within The Unbound Collection by Hyatt as historic urban gems, contemporary trend-setters, boutique hotels, resorts, and more. Hyatt insists that the properties will have their own individual brand identities while offering the the high-standards that come with the Hyatt brand. “The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveler who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand,” said Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation.

The Driskill Hotel in Austin “What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay.” The Unbound Collection by Hyatt launches with properties around the world, including The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii, which is expected to undergo a revitalisation and re-open in spring 2018. “We are committed to creating a portfolio that works for owners and provides them with flexibility, agility, and support, all while accentuating the best of each property and the experiences that make each truly extraordinary,” added Hoplamazian. Hyatt is continuing the trend of the ‘collection’ brand, which already includes Marriott’s Autograph Collection, Hilton’s Curio Collection, AccorHotels’ MGallery Collection, Carlson Rezidor’s Quorvus Collection, and Best Western’s BW Premier Collection. Starwood also has the well established Luxury Collection and the recently unveiled Tribute Portfolio.