Etihad unveils new business class amenity kits

Each of the six kits is inspired by a different international city on the airline’s global network - Abu Dhabi, London, Madrid, Los Angeles, Sydney and Hong Kong. The colourful new kits offer a customised LUXE City Guide (relevant to the showcased city), exclusive products by Scaramouche + Fandango, as well as the usual inflight amenities. The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched.

Etihad's new amenity kits The LUXE city guides cover everything from hotels and restaurants, to spas, bars, boutiques and shopping, as well as services, specialists and personal guides.

, said: “The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands such as LUXE City Guides and Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand.”

Etihad's new amenity kits The London kit is reminiscent of 1960s pop culture and uses the bold colours of the London Underground map, while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual Carnival. The kits feature a facial moisturiser enriched with vitamin E, anti-oxidants and essential oils, a honey and shea butter lip balm enriched with vitamin E, a sleep pack containing socks and eye mask, a care pack containing cotton pads and earbuds, a dental pack and earplugs.