British Airways launch iPad app
After becoming the first UK airline to launch an app with a mobile boarding pass in 2010, British Airways has now launched its travel app for iPad.
The specially designed version of British Airways’ popular travel app includes exclusive features, such as a new 3D globe to discover British Airways’ destinations and prices, and a way for customers to create their own viewing plan for their flight’s movies, TV shows and music.
BA's new iPad app It is the first time British Airways’ own in-house design and IT experts have produced an iPad app for the airline’s customers. Since BA launched its first mobile app in 2010, the innovation has grown rapidly in popularity - in the last year alone the number of customers booking through the iPhone grew by over 100 per cent.
BA's new iPad app Sara Dunham, British Airways’ head of marketing retail and direct channels, said: “Our customers are always on the move and are often pressed for time, so designing an app for iPad users made perfect sense. “Now they can use the same functions that appear on our smartphone app, with some new extra features, on a wider and even more user-friendly screen. The new app is the latest move to make the travelling experience easier and smoother for British Airways customers.”
BA's new iPad app The new app has a feature to find the cheapest fares, while Executive Club members can access a screen which shows their status and account details. Members can also access their digital membership card, book flights with Avios, view their upcoming flights, check in for their flight, see the weather at their destination and download their boarding pass. Additionally, customers can customise their on-board viewing plan by dragging and dropping from a menu of TV shows, movies and music available on their upcoming flight’s ‘Highlife’ in-flight entertainment system.
BA's new iPad app
