Aloft Brighton to open in 2017

The hotel giant announced it has entered into a franchise agreement with Brighton and Hove Albion to open a new Aloft hotel adjacent to the stadium of Brighton and Hove Albion Football Club. The hotel will form a key part of a new major development on the site. The 150-room Aloft Brighton is due to open in September 2017, bringing the brand’s growing portfolio in Uk to four hotels, joining two in London and one in Liverpool. Michael Wale, President of Starwood in Europe, Africa and Middle East, said: “This agreement illustrates the strong demand for stylish, yet affordable accommodation in mature and strategically important cities such as Brighton. We are delighted to partner with Brighton and Hove Albion in this venture, and look forward to introducing our cutting-edge Aloft brand alongside one of the country’s most exciting sports and leisure developments.” Guest rooms will offer platform beds, large walk-in showers and complimentary Bliss amenities. The hotel will feature brand’s signature W XYZ bar, a restaurant, a “buzzy” public space, gym and a 24-hour deli. The hotel will also offer 55 square metres of meeting space. Aloft’s second hotel in London, London Tobacco Dock, is set to open in 2018. The dual-development hotel will also feature the company’s first Element property in the UK. “We are thrilled by the momentum gathering behind the Aloft brand, and its unstoppable appeal to owners and developers,” said Felicity Black-Roberts, Senior Director Acquisition & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.

Aloft London Tobacco Dock and Element London Tobacco Dock