On June 22, 1984, Virgin Atlantic launched its inaugural transatlantic journey from London to New York, setting a new standard for innovation and flair in premium air travel. 

Four decades later, the airline remains at the forefront of the industry, unveiling a series of curated experiences and limited-edition products to commemorate its 40th anniversary in June 2025. A striking commemorative emblem—reflecting the vibrant red stripe of the original Maiden Voyager aircraft—will grace newly launched amenities, infusing a bold pop of color into the skies.

The celebrations commence at Virgin Atlantic’s renowned London Heathrow Clubhouse, a flagship lounge since 2006. Here, Upper Class guests are invited to toast the milestone with a bespoke 40th Anniversary Pale Ale, crafted exclusively in Wimbledon and only available within the Clubhouse’s elegant setting.

All Clubhouse locations worldwide are introducing the Maiden Voyager cocktail, a nod to Virgin Atlantic’s heritage. This contemporary reinterpretation of the classic 1980s ‘Woo Woo’ features premium vodka, peach puree, fresh lime, grenadine, egg white, and peach bitters, blending nostalgia with modern mixology. Complementing the drinks, guests can indulge in a signature Ruby Red Velvet Cake layered with whipped cream and fresh berries, all set to a lively soundtrack of iconic 1980s hits to capture the airline’s spirit of celebration.

A unique exhibit showcasing four decades of Virgin Atlantic cabin crew uniforms—designed by renowned talents including Arabella Pollen, Elizabeth and David Emanuel, John Rocha, and Vivienne Westwood—will be on display at the Heathrow Clubhouse, offering a visual journey through the brand’s evolution in style and identity.

Onboard, the festivities continue with the introduction of the Virgin Redhead cocktail, a former Clubhouse classic now served across all cabins. This vibrant mix of gin, mixed berries, lemon twist, and prosecco is complimentary for Upper Class travelers and available for purchase in Premium, ensuring every guest can raise a glass to the airline’s legacy.

The acclaimed Mile High Afternoon Tea receives a glamorous ruby-inspired update for select flights. The exclusive 40th Anniversary menu features a refined selection for Upper Class, including savory finger sandwiches, an elderflower and blueberry scone, a lemon and blackcurrant birthday cake slice adorned with a white chocolate disc and edible flowers, and a raspberry macaron bearing the anniversary emblem. Premium and Economy guests are treated to tailored offerings such as English sparkling wine and themed confections, ensuring the celebratory atmosphere extends throughout the cabin.

In partnership with Bottega, Virgin Atlantic unveils limited-edition prosecco bottles, elegantly designed for the 40th anniversary. Available in both 75cl and 20cl formats, the larger bottles can be pre-ordered via Virgin Atlantic’s Retail Therapy, while the smaller versions are available for purchase onboard in every cabin from late June 2025.

Discover our in-depth review of Virgin Atlantic Upper Class

Businessclass instantly compares hundreds of travel sites to secure the finest premium flight deals. Businessclass also evaluates leading hotel providers to ensure you find exceptional rates at the world’s top luxury hotels.