Japan Airlines (JAL) continues to set the benchmark for luxury air travel by unveiling a suite of new enhancements for First and Business Class passengers, featuring bespoke amenity kits and curated menus crafted by Michelin-starred chefs.
From early 2025, guests traveling in international First Class and long-haul Business Class—on both outbound and inbound flights to and from Japan—are presented with amenity kits designed in collaboration with ETRO, the renowned Italian luxury fashion house.
For Business Class travelers arriving in Japan, JAL offers an exclusive amenity kit developed with Kyoto's esteemed Tatsumura Textile. The kit’s exterior features a distinctive Kikko weave, adorned with the refined Setsugekka motif and the iconic JAL crane, reflecting centuries of Japanese artistry.
In a nod to Japan’s rich seasonal heritage, the amenity kit’s color palette evolves quarterly—Blue for Spring, Red for Summer, White for Autumn, and Black for Winter—allowing travelers to experience the subtle beauty of Japanese seasons during their journey.
Alongside these design upgrades, JAL has enhanced its in-flight culinary program for international First Class. Newly introduced Japanese menus are now available on select routes, created by two of Japan’s most celebrated chefs, each honored with three Michelin stars. This collaboration ensures that passengers enjoy a gastronomic journey as refined as their destination.
The acclaimed Chef Hideki Ishikawa, owner of the legendary ISHIKAWA kaiseki restaurant in Tokyo’s Kagurazaka district, and Chef Kouji Koizumi, the visionary behind KOHAKU—ISHIKAWA’s contemporary sister restaurant—have partnered with JAL to deliver a culinary experience that artfully fuses tradition and innovation.
