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12. October 2021
The Middle East and US carriers are just two of the many international airlines that have lent support to Breast Cancer Awareness Month – which takes place every October.
This year, Qatar Airlines is giving its passengers a “Think Pink” experience which begins at its Hamad International Airport (HIA) lounges and continues onboard its aircraft. At HIA, passengers at both Al Mourjan Business Lounge and Al Safwa First Lounge, can enjoy a ‘Pink Berry’ mocktail, a ruby hot chocolate topped with pink marshmallows and a ‘pink themed’ afternoon tea assortment that includes finger sandwiches, scones, and pastries.
On flights departing Doha, passengers in Business Class and First Class, are offered a pink mocktail, a special ‘Think Pink’ menu featuring a themed afternoon tea, and desserts featuring the iconic breast cancer ribbon made from sugar paste.
Limited-edition amenity kits - made from vegan leather - and are offered in two different designs – a pink and white kit for female passengers, and a black kit for male passengers, both with the iconic breast cancer ribbon prints.
Designed by the airline and Italian luggage brand – BRIC’S - each kit includes products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company - and they are all … pink!
Since 2005, Delta has supported the Breast Cancer Research Foundation and has raised over USD20 million and funded 80 research products.
During the month of October, 20% of proceeds from all on-board sales go to the Breast Cancer Research Foundation (BCRF) to support researchers. Also, passengers are encouraged to donate cash (including most major foreign currencies) and gift cards to the onboard cabin crew who are collecting for the charity
The airline also runs an online Pink Boutique – where passengers can purchase BCRF/Delta merchandise – and all proceeds go to the Foundation.
In 2010, Delta painted one of the airlines´ Boeing 767-400s pink and dedicated it to BCRF. Since then, the "Pink Plane" has had four liveries. The most recent design dates to 2015 and is no longer quite as pink as it once was, but it remains uniquely BCRF-branded.
The very first Delta Pink Plane was a Boeing 757 that - between 2005 and 2010 - flew throughout the United States, Latin America and the Caribbean to generate awareness for the cause.
According to the World Health Organisation, in 2020, there were 2.3 million women diagnosed with breast cancer and 685 000 deaths globally. As of the end of 2020, there were 7.8 million women alive who were diagnosed with breast cancer in the past 5 years, making it the world’s most prevalent cancer.